How would you love to have free advertisement that works better than anything else you have seen?
There’s an amazing scripture that pretty much captures the principle of equity and honesty concisely in Deuteronomy 25:13-16.
“Don’t carry around with you two weights, one heavy and the other light, and don’t keep two measures at hand, one large and the other small…Dishonest weights and measures are an abomination to God, your God — all this corruption in business deals!” – VS 13, 16
Work out your pricing structure.
Don’t bill people based on how rich or poor you perceive them to be. Use ‘equal measures’ for all kinds of people regardless of their perceived status.
You can create different packages targeted at those with a higher paying power but to sell them the same product you’re selling at a certain price elsewhere for a higher price is like punishing them for being wealthy.
God hates injustice. You don’t want God to be against your business, you need Him on your side – believe me you do.
Incomplete fuel measurement, smaller sized mudu (name given to a measuring bowl in Northern Nigeria) used in place of the original are not just sins against our God but would put you on the black list of your customers.
Soon your customers would find out and the word would spread faster than you imagined – your image is dented. The trust you’ve striven so hard to build will come crashing before your very eyes.
Create packages and services that will enable you serve clients at different levels of the food chain and be rewarded accordingly.
Keep your word to your customers. This will help them trust you and become loyal to you and your business.
You’ll win evangelists for your business – satisfied customers who recommend you to their friends and associates.
And in case you didn’t know, word of mouth advertising is not just the most effective form of advertising but when it’s done by a satisfied customer, you’re 97% sure that the deal is closed.
Diligently apply the Kingdom Business Principle of equity and honesty in your business dealings and your bank account would be glad you did.
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Hope this post has added value to you?
I’ll like to know your thoughts in the comment section below.
Remember your financial destiny is in your hands, take it seriously.
God Bless You.
The Blessed One.